Any content, anywhere, anyhow
What does media look like in 2022 and beyond?
For media organizations everywhere, ongoing evolution of their live media transport and business models has been met with the sudden global disruption of 2020 and the new normal to work remotely in 2021.
Amongst this disruption and new normal demand for television and streaming services has skyrocketed thanks to more people being at home during lockdowns.
This disruption and ongoing evolution of how media is produced and consumed has highlighted the need to futureproof operations across all parts of the media value chain:
- Production companies
- Broadcasters
- Service providers
Average number of video services per consumer in 2021 up from 6.9 in 2020
Source: TiVo study, 2021Why is this guide for me?
Whatever stage of the media chain your organization is at, there are key business drivers in place. This guide can help you home in on addressing your pressing requirements:
- The need to fully capitalize on existing investments
- Evolving your technical infrastructure cost-effectively
- Embracing industry standards
- Across live media processing
- Cloud and internet transport
- Control and orchestration
- The lines between producers, broadcasters and service providers are becoming blurred. Interoperability and collaboration is key.
Why Net Insight?
Net Insight is defining new ways to deliver media. We’re driving the transformation of video networks with open IP, virtualized and cloud solutions that enable our customers to simply and cost-effectively create live experiences. We are opening up new routes for broadcasters, service providers, production companies and enterprises to produce and deliver content to viewers anywhere.
Net Insight not only delivers core technology to build media processing and transport solutions on, but we are also at the forefront of moving our clients to a managed or even unmanaged IP network solution.
We help you benefit from your content.
Select an area to discover how Net Insight can help your organization reach its objectives faster
- The media market has already changed
- Evolve to a smart IP hybrid cloud production model
- How will smart IP cloud technology affect the media value chain?
- Remote production for service providers
- Switching your operational workflow to meet new opportunities
- Unlock efficiency, insights and security
- Benefit from our industry partnerships
- Supporting your ongoing transformation
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Register nowTV Technology 2020 Product Innovation Awards
Net Insight, the winners of the TV Technology 2020 Product Innovation Awards with both cloud platform Nimbra Edge and with Aperi, our virtualized, native live IP media platform
2018 Emmy® Award for Technology & Engineering
The Internet Media Transport solution, Nimbra VA (now Nimbra 400), has been awarded a Technology & Engineering Emmy® Award in the category of “Pioneering Reliable Transmission Method for Live Contribution & Distribution TV Links”
The media market has already changed
Covid has acted as the accelerator to an existing movement in the media market — one towards cloud technology, virtualization and standardized IP being the foundations of production, broadcast, and the formation of new customer-centric services.
Now, a new way of thinking is required across all aspects of the value chain — from media production to transportation.
How does your organization stand in this current climate, and what does it have to do to evolve in order to meet the new realities of the media marketplace?
User generated content is on the rise as the recent NFL Draft demonstrated with nearly 500 user-generated live fan feeds
The challenges for service providers
The need for greater agility
As content comes from more smaller resource sources, service providers must find ways to deliver to more receivers in a cost-effective way.
Infrastructure demands
The increase in streaming and interactive services throughout the pandemic is pushing your legacy infrastructure beyond its limits.
Measuring success
With the demand for more interactive services, there is a greater need for greater analytics potential to measure how and where media is being consumed.
Blurred lines
The definition between TV, OTT, and digital video are blurred, thanks to the wide variety of streaming services and devices now in play.
Evolve to a smart IP hybrid cloud production model
Think of hybrid cloud infrastructure as the cohesive part of your organization’s media capabilities. As a turnkey solution it should permeate through departments, giving you the ability to grow and evolve your platforms as the market continues to change.
As the switch to IP continues across the entire media industry, a smart IP solution represents the future for managing scale and content from various regions. What’s more, it can integrate into the cloud, giving you a diverse, interoperable solution that you can operate from any location.
Private Cloud
Live production control room and events
Public cloud
Scale up to public as demand dictates
What if I haven’t invested in servers from major cloud providers?
Don’t worry. Net Insight specialize in extracting maximum value from your current technology stack and operational infrastructure — you can use your own servers, which reduces your reliance on ecosystems such as AWS, Azure and Google Cloud.
Do I need to deploy my cloud solution in a specific way?
Net Insight enables you to deploy your cloud solutions however you like. We can help you tailor your infrastructure to utilize a private and public solution, or keep things strictly on-prem.
We provide you with a smart highway of media distribution.
The decentralized nature of media production now calls for cloud suites with integrated production tools that can be used from anywhere.
This is essential for service providers to be able to effectively cater for OTT services and offer a greater product/service portfolio without having to invest in completely new infrastructure.
See how Red Bee Media working with Net Insight created the world’s first 100GbE IP Media Trust Boundary, supporting both ST 2022 and ST 2110 workflows.
Read the full case study hereHow will smart IP cloud technology affect the media value chain?
Net Insight offers the type of agnostic solutions that enable you to deal with all sections of the media value chain and incorporate other vendors into your infrastructure.
We don’t lock you in, but help you build interoperable solutions for the long-term
The Net Insight SaaS Media Platform for contribution, distribution, live production and orchestration will change the workflows of media production and transport.
Taking things remote
Perhaps the most important step to take for organizations across the media value chain is to enable your infrastructure and operations to cater for at-home / REMI production.
In a disrupted world, remote production enables you to be more cost efficient, with fewer staff on-site, while simultaneously allowing you to diversify your revenue streams and be more efficient with IP-enabled workflows/distribution.
Net Insight provides you with the two key foundations on which to build an agile portfolio of remote production services:
- Industry compliance
- Standardized, interoperable cloud technologies
Net Insight is celebrated across the media industry for our reliability in remote production, while simultaneously offering class-leading quality for the lowest possible OPEX.
Amazon powered by
Net Insight innovation
Our innovative solutions underpin the world’s largest digital media providers. In 2020, Amazon bought Net Insight’s consumer streaming business, Sye, for approximately $37.2 million in cash.
Source: FV, 2020Remote production for service providers
Standardization that remote production enables across media transportation is a key requirement for service providers that in turn helps with cost efficiency.
Virtualization using high-capacity processing is another key functionality that will enable service providers to reinvent their offerings and stay relevant in a changing marketplace.
Data analytics provide the type of ongoing performance insights that enable you to monitor your investment.
See how Net Insight enabled The Switch to cost-effectively meet the increasing demand for efficient and flexible broadcast quality (remote as required) production for any live event.
Read the full case study hereSwitching your operational workflow to meet new opportunities
The key to media organizations’ operations moving further into 2022 is one word.
Agility.
As remote production becomes an industry standard across the live event sector and beyond, Net Insight cloud production platforms can enable more cost effective, agile workflows.
However, the opportunities move beyond remote production.
Adapt to changing customer demands with Nimbra & Aperi.
Net Insight have invested heavily to lead the market in its shift towards smart and powerful IP solutions.
The result is Emmy Award winning.
Nimbra and Aperi are products for the new media era that give you flexibility to manage changing events scenarios.
Nimbra
Multi 100G workflow media processing
- Use bandwidth more efficiently with multiple video compression formats
- Simplify workflows up to 100G that combine all IP media and data in one
- Create trust boundaries around IP media workflows and enable lossless data protection
- Build trusted IP Media workflows over IP WAN connections
Why Aperi?
- Fully standardized to integrate into any IP workflow and IP network
- Provides virtualized media functions, i.e. one card can run all functions, which offers flexibility to adapt to any local requirements
- RESTful API and easy SDN integration with any NMS vendor
- Integrated switch means less equipment at remote venues
- Seamless migration — SDI to full IP, replacing SFPs
- IP/IT-based broadcast solutions are open and flexible, but require security tools as NAT/Firewall adapted for broadcast requirements
For organizations everywhere, data is the gateway to new opportunities.
How?
By unlocking the hidden value inside it. The key is understanding what data is, and where it’s coming from.
Unlike traditional physical assets, data is limitless, and is actually increasing in quantity with each passing second thanks to the growing number of connected devices and percentage of the world gaining internet access — both fixed and mobile.
Broadcast-grade reliability is ensured thanks to Nimbra’s ability to slot into and adapt to your existing infrastructure.
Hand over content to other systems using open and standardized interfaces thanks to Nimbra & Aperi’s virtualized architecture.
Aperi’s Vstack technology offers superior flexibility to accommodate the different scenarios of live production
Video feeds can be aligned in time upon delivery, enabling synchronized playout for use cases such as remote production and primary distribution.
Nimbra makes it simple to set up new services, increase or reduce bandwidth on-demand, keeping you elastic and adaptable.
Advanced service and network monitoring offers preventive problem resolution and just in time trouble shooting in critical hours.
“The service-type flexibility, elasticity as well as embedded security functions of the Nimbra platform is outstanding.”
Trond Hermansen, CTO at NEP Switzerland“Net Insight’s solution enables us to produce shows with the host in New York interviewing people in Sunnyvale and the seamless interactivity is amazing without noticeable latency.”
Gary Schneider, Manager Broadcast Systems Engineering at LinkedIn Corp“Net Insight’s solution reduces our operational costs significantly, while at the same time enabling us to maximize our service availability and reach to our overseas territories.”
Pascal Gerard, Broadcast Director, French overseas territories, France TélévisionsUnlock efficiency, insights and security
Switching to a smart IP hybrid cloud business model creates tremendous opportunities to control your content more easily, and gain valuable insights as you go.
Today more than ever, monitoring the ongoing performance of your media transportation is key. As more production is carried out remotely and there are simultaneous streams going out to different markets, you need to know where and when to scale your operations up or down.
Manage your media streams with Net Insight
- We facilitate the building of managed and unmanaged IP pipes for customers — build new functionality as you need it
- Monitor the performance of your streams – unlock insights across the entire journey of your media to effectively scale your resources up and down
- Aggregate and smooth streams over the core IP network
Build your operations securely
Nimbra from Net Insight helps you provide a private network over an open IP network, offering a foundational level of security that can be built on top of.
Benefit from our industry partnerships
Collaboration across the media value chain has always been essential. Today, as organizations switch their operations to smart IP and cloud platforms, and regular production and broadcast methods evolve to cater for disruption, there is increased scope for innovative partnerships.
Net Insight is a thought leader across media. Our partners work with us toward the common goal of customer satisfaction and appreciation, offering interoperable solutions that are powering the next generation of industry standards.
With its DataMiner platform in conjunction with Net Insight’s Nimbra product portfolio, Skyline is widely used by tier-1 media operators around the world. Its consolidated approach offers control of a wide array of devices across the media ecosystem, including Net Insight’s media contribution and distribution platforms. This joint solution unlocks orchestration capabilities, analytics, and control of the end-to-end workflow across third party solutions including:
- Cameras
- Production switchers
- Routing systems
- Graphics systems
- Video servers
- Audio mixers
- Robotic cameras
Keeping an overview and control over several thousands of IP flows in a media operation, requires assisted capacity planning supporting unblocking spine-leaf fabrics but also blocking WAN inter-facility links. DataMiner’s automated SDN network orchestration spans across cloud and network edges, and the core network setup. As part of the flow control, DataMiner also sets up the security policies — this is particularly required in multi-tenant network operations.
Last but not least, DataMiner comes with artificial intelligence, assisting operators in detecting and correcting incidents fast, informing operators proactively of network behavioral and configuration anomalies, and giving guidance to teams to optimize the network.
Supporting your ongoing transformation
The keys to a future-proof media ecosystem are in your hand. Net Insight have been at the forefront of defining how media is delivered for nearly 25 years. Our industry firsts have made us into a leading force across the sector, perfectly placed to help guide you in your evolution towards smart IP and hybrid cloud infrastructure.
Timeline of media firsts
Our solutions are trusted by the world’s biggest brands to manage and deliver their media workflows
- We have honed our product and services across continents to deliver the virtualized tools, automated workflows and flexible networks needed to future-proof your operations in a turbulent market.
- We open up the benefits of IP and cloud at minimal cost, giving customers an easy, low-cost route to upgrade to IP, leveraging existing hardware investments.
Net Insight – winner of Emmy Award for pioneering reliable internet streaming technology